Increasing the ticket average is always desireable and add on sales are critical in making more money. At the same time you want gain and maintain happy customers. Interzone can help you accomplish both of these goals.

• Up sell by bringing other helpful items to the attention of the shopper before check out
• Provide product alternatives such as alternate versions, colors, brands, packaging, quantity, or price points
• Use customer reviews to recommend other products to shoppers and potential shoppers
• For products that have accessories or requirements include a selecton of "don't forget" items
• Use browser habits to crowd source recomendations

These ideas are important because we can use shopper statistics to increase sales. This is a feature that many e-commerce solutions lack however is a one of Interzone's strengths. Marketing is much more than your logo and brochure; it is a complex system of ideas, feedback, and action. This is why you hired Interzone!

Interzone tracks all of types of activity. This particular metric has additional "real" metrics. We know the sender's and the recipient's email address. Additionally, email confirmations are sent to both people (sender and recipient) containing innocuous tracking data. This is presented back to the shop keeper.

Our send a friend feature comes with every E-Commerce site. Several upgrades are available to expand this functionality. Sending a "detailed search criteria" is an option (requires advanced search options for the site). Generation of a highly customized email can be a desireable upgrade. This will send a "version" of the page to the recipient's email address. The benefit is all in the presentation.

We are always interested in new ideas. We enjoy pushing the marketing and programming envelope. Please, bring us your new ideas! Send us a link of something you like! Contact us to set up a conference and go over your ideas, needs, and desires!

Some products benefit greatly from a "3D" tour. Other great products need a 1 minute video demonstration to get the idea across more effectively. Most of the time a tour of your shop and an interview with the shop owners and managers goes a long way. Interzone can help you script and storyboard your video and also manage the production for you. We will, at the end, put all of this up on the web and distribute the content.

Once your content is online this story gets more interesting. First, we will count and report on views and the associated data from those views. We also encourage embedding the video on other sites. This allows us to expand views, traffic, and reporting metrics. The feedback loop that video initiates is amazing! If this is a solution for your business talk to us about creating a searchable tagged library of video clips for your E-Commerce site as well as advanced embedding technologies!

Podcasting allows your shoppers and fans to take your message "on the go" via iPod or MP3 device to listen in the car, in the gym, on a hike, or where ever they choose.

iPhone, Blackberry, Android, and other hybrid phone devices all support streaming audio. This is a critical market that Interzone will help you tap into. We will find topics and ideas for your podcast. We can also "conference in" on the podcast to help discuss your product in the context of digital marketing, online sales, and in other areas of our expertise.

How People Use RSS

• Aggregators such as Google Reader, Mozilla's Thunderbird, and Microsoft Outlook all provide RSS support. They will read, present, and manage user feeds and subscribtions.
• Twitter as well as all the other social networking sites use XML and RSS feeds. We can use API's from these services to send, receive, and alter information. Much of this is in the form of RSS feeds, but there is much more available to us as well.
• iTunes, for example, is updated with your podcast by registering a specially formatted RSS feed in XML. This is how we get your podcast on iTunes (in addition to some other steps, but this is what we do that you don't have to worry about!)
• XML is a native format for programs such as Microsoft Excel. XML (the language of RSS) is, to a degree, a universal language for all computers, internet, and devices that need to communicate. XML is not the only language, but it certainly is popular and common.

How Interzone Uses RSS Feeds(and XML)

• News, events, and sales all go out via a RSS feed as well as other methods.
• Interzone can create multiple channels of feeds for different needs such as:
  • New Products and product releases
  • Sale information
  • Special Offers
  • Social network information
  • Distribution of information and updates to sites like Facebook
  • Feed information to Flash (or similar) widgets
• Interzone can create multiple sites that pull RSS information and refer traffic back to your main site. This is an advanced tactic and is handled on a per client basis. To discuss this option please contact us directly.
• Interzone uses a Twitter-like service and the RSS feed / XML functionality to have an interactive help desk for all E-Commerce sites.

The possibilities that RSS and XML provide us are endless. We consider this to be a critical baseline need for all sites but we also offer signifigant upgrade potential.

Interzone Multi-Media is your very own online advertising agency. We have the systems and networks in place to take care of your Pay Per Click needs. Here are a few of the benefits of our Pay Per Click system:

• PPC expense is integrated into your monthly contract.
• Every site both contributes to and gains from a cummulative presence on the PPC network.
• Metrics and reporting are included on every campaign.
• Interzone's experienced PPC web team will integrate your campaign with your site such as code modifications and keyword management to maximize the benefits, impact, and lead conversions.
• Custom reception (landing pages) for incoming PPC traffic
  • Per instance control on PPC allowing each keyword referral to generate specific content on site for incoming traffic (an Interzone Special Feature).
  • Reporting on all stages of PPC campaign (from the vendor, on site, and conversions).
  • Experiment with different combinations of campaigns / keywords / products / sales / promotion to analyze which one(s) is/are the most effective.
• Increase exposure and traffic.
• PPC campaigns, when administered correctly, will increase search engine rankings.

Interzone knows how to make Pay Per Click work for you. An integrated PPC program will increase traffic, provide more metrics, sell more products, and grow your online and physical business. We waste no time getting your PPC online, so contact us now!

Email marketing reaches a large market for any client base. Interzone will consult on best practices and help you get your Email program moving along. Email is an important channel of marketing that takes a professional team's support to gain the full amount of benefits. Here are some metrics we track and ideas:

• Know how many people open your emails.
• Know who is opening your emails and who is clicking through on any of the links within the emails.
• Gauge response for new products, promotions, and events.
• Maintain a level of connection to your client base through a medium that everyone has and understands.
• Create targeted campaigns inside the email protocol and customize your message and gauge response.

Email marketing is strong and is here to stay. This is something that should not be ignored by any company. Interzone has many levels of engagement available to market through this vital channel. We make it as easy as possible for everyone to gain sales and shoppers from email marketing. To find out more contact us or join our email list

We understand that you want to increase sales and exposure. This is why Interzone built the E-Commerce platform from the ground up! With all of the available commerce solutions, we were never able to find one that met our performance standards. Banner advertising is a wide open topic and there are so many different ways to handle this form of marketing that can prove beneficial and profitable to your company.

Without marketing metrics and the ability to fine tune the banner ad campaign, the gains are hard to monopolize. We want to increase exposure, sell more stuff, and bring more success to every website.

The many levels of banner ad functionality are available to every site. We highly recomend choosing at least a base line banner advetising plan for your site.

The constant rotation of banner ads will continiously add new information to the mix. The availability of slick animated graphics make banner ads eye catching and irrestible. We want to catch people's attention to help you sell more products. Contact us to discuss your needs and have the Interzone team formulate you banner advertising marketing plan.

Product showcasing returns results using agressive graphics, calls to action, and non-standard methods. This is where bundles and discounts on products are highlighted in one area. Interzone works with clients to create these on a weekly, monthly, or quartly cycle and embed tracking and metrics.

This is a custom service of Interzone. We deliver on our promise to help you grow your business! This is one of many ways that we go the extra mile to help you inderstand what works best online and increase your sales!

Interzone will help you create and manage your landing pages. We want people to land on your site and buy lots of stuff! We will make this easy for you! Tell us what products you want to use, work with our team writing copy, approve the hot new home page, and you are done! We will even put our 101% into making the whole process easy and painless for you! We have worked with many clients of all sizes and know how to make this a seamless enjoyable process for you.

In conjunction with more advanced features, multiple "hot landing pages" can greet your traffic. We can even filter incoming content by geolocation, pay-per-click, email blasts and other referring sources to target landing pages. We can create a pool of multiple landing pages to be used in conjunction with advanced marketing based on browser habits to most effectively greet each customer.

Highlight your new products and sale items while having an eye catching graphically strong layout. Use SLA time to generate Flash or place your new product demonstrations. We can install tracking to help gauge response and consult on available actions.

Interzone can be your blogging coach or your content writer. You decide. We can discuss entry level effectiveness or establish a rich multi-person team to enter this realm with force. Consider some of these options:

• Multiple distributed blogging.
• Advanced syndication and distribution.
• SEO and SEM promotional programs.
• Blogging Team Managment is where the Interzone leads in formulating a blogging plan cooperativly with the shop keeper and sales staff. We use product releases, sales, events, and other "triggers" to guide our marketing programs.
• Multi-media programs with video, audio, social syndication, and content

Interzone understands blogging. Count on us, as an authority, to get you positioned better for blogging to gain a greater advantage on your competition on the web and with your customer base.

Interzone works with companies such as Authorize.Net to provide a connection to credit card processing. All money and funds goes directly to your bank account. Only you, the merchant, have access to these funds and records. This means:

• No Hidden Fees or waiting for money.
• Help with you negotiation of transaction, percentage, and gateway fees.

You can still use other third party services such as PayPal, Google Cart, or Amazon too. In fact, we can connect to just about network that has an API. Just like we can syndicate your e-commerce, products, sales, information, and announcements, we can provide multiple methods for you customers to pay for their goods!

Interzone Multi-Media was born with the goal to support independent businesses who wanted to expand into the digital domain but did not know what direction to travel. We know from working with various businesses that few people have a total grapse of the media, and that's where we can help fill the gap.

We are interested in answering your questions, providing ideas, and collaborating to create new methods to use the internet and e-commerce to increase your transactions. We know that consulting is a large topic and we are ready! We can help you with basics like figuring out if you need to use a gif and jpg image all the way to more complex decisions and strategies like how and what to send to your customers via email blasts! In addition to the basics of the internet, web, and rich internet applications we also offer:

• Custom online advertising collaboration
  • Budget management
  • Custom reporting
  • Lead and Lead conversion tracking
  • Phone traffic information from your toll free numbers
• We can help you negotiate transaction, percentage, and gateway fees

You can still use other third party services such as PayPal, Google Cart, or Amazon too. In fact, we can connect to just about network that has an API. Just like we can syndicate your e-commerce, products, sales, information, and announcements, we can provide multiple methods for you customers to pay for their goods!

Consulting, analysis, and reporting is very important to Interzone Multi-Media. This snippet of information is only the introduction. Please browser over to this section about consulting, reporting, and analysis. Every Interzone E-Commerce site includes monthly reporting and and consulting.

Interzone handles the installation of SSL needs while working with the gateway of your choice which connects to your bank account. Take advantage of our services to increase your profit and transaction count.

• Funds are automatically deposited to your business account.
• Intezone provides the programming to process the transactions while keeping money and details of your transactions safe. Only the client (shop owner) sees the acounting.
• Decrease your credit card handling liability with our secure methods.
• Each client maintains exclusive control of all banking functions.
• Past orders are available and searchable to shop owners (or even your shoppers should you choose[[[tip on the option of releasing hist data]]]) as historical data.
• Completed orders as well as updates are e-mailed to shop owners and the shopper.
• We notify you immediatly of completed orders and payments.
• Be kind to Mother Earth by going digital and decreasing the ratio of paperwork per transaction.

Interzone Multi-Media is your technology partner on the web and for services such as credit card processing and beyond. We are watching for changes in the rules and applications all the time so you don't have to!

While it is true that not every E-commerce site needs a lead tracking system, stores that think they do not need them are usually the ones who can benefit the most.

We have many levels of lead tracking available and each application can be custom fit to the needs of the business.

• Unique interface for tracking leads and the life cycle of customers.
• On site "calls to action" and other generation techniques feed to a unified lead system.
• Full integration with third party advertising such as Google (PPC) pay-per-click.
• We are dedicated to working with each client to meet their needs in reporting, information gathering, and information understanding. The lead system is a critical component to having a total understanding of the traffic on your site.
• Exporting of lead information for off-site sales use and analysis.
• Exporting of data to merge or analyze in other software and applications.
• Custom email reports and digests from the lead system.
• Real time reporting, results, and access to analytics.
• Increase customer base by responding faster and more effectively.

Modern E-Commerce demands are very high. Answering a potential buyer's inquiry the same day (or hour) will often make the sale. Lead systems are just like the telephone: when it rings, you pick it up. Bbusinesses that embrace lead management systems do better and make more sales.

Regardless of the operation of your business we can translate your product line and sales to the digital domain. This is why Interzone Multi-media is a valuable partner. Our experience in sales, commerce, and retail as well as programming and web applications saves time, saves money, and delivers a better product!

• One site can sell or show pricing to any type of customer
• Multiple pricing strategies available (all on one site even!) to various levels of shoppers
  • MSRP - discount
  • Quantity discounts
  • Per account discount structures
  • Coupons and rebates
  • Retail, wholesale, distribution all from one site
• Refer retail traffic to distribution center or wholesale customer who can sell retail
• Increase your user base and contact with ALL types of customers
• When selling wholesale or as a distributor you can help your accounts find leads and business
• Gain search engine results by opening your products, keywords, and images up to the web

If there is something in your business we don't have a solution for we will find one! We love solving problems and helping people.

For your e-commerce site to be effective, a shop owner needs to invest every hour of work as wisely as possible. Accounting Software Integration offered by Interzone Multi-Media can save shop owners countless hours by offering automatic price and inventory updating based off of the accounting software data instead of requiring shop owners to spend time manually updating products one by one.

Our connectivity is limited only by your imagination and the capabilitites of your accounting software. Most often we can get any 2 systems or programs to speak to and integrate with each other. In this case, these 2 systems are your accounting software and your E-Commerce website.

• Automatic product updates to information such as description and inventory levels.
• Ability to edit on-site when necessary (manual override on site).
• Increase the ease of inventory and data managemenet.

To find out more on this topic talk to us directly.

For the Store Owner:

• Easy to follow help files with graphics, text and screen cast tutorials and examples.
• Available help to guide you through all aspects of updating and editing site information.
• Quick reference for store owners to easily manage files, products, availability, orders, and content on site

For the Shopper / browser:

• Help files explaining products, ordering information, and terms used.
• Persistent shopping cart availability to see the current total and items (configured per shop owner needs)
• Clear, concise, and logical user interface. Our cart system never gets in the way of the shopping experience.

This is a great area to use account SLA time. By doing so you can help us provide more information to shoppers so they buy more. We can also work together to clarify anything on site to meet the shopper or shop owner's needs.

As mentioned above, several tiers of search capability are available.

• Basic Search
  • Return product form selected areas
  • Learn how to write search engine and basic search friendly descriptions
  • Have the ability to log and review what people are searching for on your site
• Advanced Search
  • Gain the advantage of our copy writing team
  • An expansion on the core organizational functionality inherent to our E-Commerce Platform to return better results
  • Increase review of searches and results with sales and conversions to increase search performance on several factors such as content based, category based, and tag based
  • Begin "seeding" results to return better results
  • Stack searches so the shopper can refine the result set by increasing the limits on the result set
• Custom Search
  • Use of products such as Lucene to maximize the performance of your site. Lucene, in a nut shell, is like Google - BIG!
  • Infuse light AI (artificial intelligence) to manipulate results based on valid statistical models built from data gathered from your site and shoppers
  • Deploy multiple technologies as overlapping phases and select the best match or matches from the results

Interzone is proud to include single month non-cumulative rollover of unused SLA time. This means you can use any unused time from the previous months SLA time in the next month. This time is not cumulative, so only a fraction (up to 100%) of the standard monthly contractual SLA may be rolled over into the next month. So if you have a busy month in the shop you don't have to worry about using your LA time, you can take care of it next month. This is a great way to "invest" SLA time into new modules, larger creations, and efforts that you need to make your business better.

Here are a few ideas on what to do with your SLA time:

• Create new landing pages
• Add and code in video demonstrations
• Request and review more analysis and consulting
• Modify the site behavior
• Invest in redesign work
• Professional copy writting
• Polish your E-Mail blasts even momre
• Search Engin Marketing
• Create more PPC channels
• Explore new marketing ideas
• More consulting
• Training

What the SLA does not cover:

• Site bugs : We fix those for free
• Consulting and reporting every month : Again, free and included in every contract
• Site Errors : We fix these for free too
• Normal communications and technical coorespondence - that is part of the deal!

The SLA is intended to make each aite admin engage with their site and Interzone to acheive maximum from their E-Commerce site. Interzone is not another monetary black hole you have to endure to get on the web. Instead we want to know you and your staff. We want you to know us. We should be in business together, don't you think?

Since every online shop is unique, so are the product listing requirements. We start with price, sku, and name sorting, but we can quickly expand into more robust display methods.

• Unique Categorizations: We have many ways of adding new sorting fields, methods, and qualifiers to control and sort results (from a search, for example).
• Tags: The use of tags creates threads connecting multiple products by an single (sortable) word. The power of tags is redefined in our E-Commerce platform.
• Multiple format options for results allow the shopper to view results as text only, with small thumbnail photos or even more details. These preferences can even be recorded in the shoppers profile and recalled whenever they return to shop again.
• You Name It! No, seriously - think it up. If it is a good idea and there is no reason to stop us we will create it. If you want similar products (threaded results) to appear in the results, we will do it. We welcome your good ideas. Our goal is to increase your customers' exposure to your products.

Our ability to make anything happen translates into more sales! We make your site and products easier to navigate and search. Sorting is one of many critical means of improving the user experience and selling more!

Wish lists and wish list tracking are an amazing analysis tool. Here are a few things to consider in understanding how the Interzone E-Commerce platform and wish lists can help you! The wish list (per terms of service on your E-Commerce site) is held private to the development company (Interzone) and the shop owner. Privacy is a very important element of keeping your users happy, but this important information can help the shopper and the shop owner.

• Wish List tracking shows what people are putting in the "soft cart" with (available) information on the geolocation of the shopper, the email address, and traffic history on each site.
• The wish list requires an account (this is how the wish list is tracked) so we have IP address and email (or more) information for each wish list.
• Additional metrics can be gathered on account creation to qualify users even further. The additional information collected can be sensitive, so we consult each client on these decisions based on the market and product. Just one of many FREE services and levels of consulting Interzone provides.
• Sale injection and As-Direct-As-You-Can-Get Marketing. This tactic allows shop keepers to provide special offers to wish list holders. Here are a few of the optional marketing avenues available:
  • These are a few of the optional upgrades to your marketing campaign. Please contact us for details.
  • Direct emails to confirm the saving of your wish list order. This strategy allows the shop keep automatically or on a case by case basis to send system emails to wish list account holders with special offers. An example could be: "Complete your order by the end of the month and save 15%".
  • Targeted banner ads based on the wish list contents. An example: if everything in a shoppers wish list has the tag of "red" (red shirt, red shoes, red bag) the banner ad placement engine will place more "red" items.
  • Shopper notification systems can alert shoppers to new items, sales, similar items, and other products based on the contents and habits of the wish list. This is an amazing way to cross market products.
  • The wish list (including the history of the shopper) can act as a "seed" to email and other automated communication systems. We use the habits of the shoppers to market an increasingly focused product line.
  • Inline cross product injections will place suggestions focused on the wish list and habits of the shopper. These suggestions begin as random seeds (unregistered user) and evolve into a "scored" system that places injected information based on sales, click throughs, wish list contents, history, estimated desireability (one of several factors we use in our artificial intelligence marketing systems. (We are in the early prototype stages of the AI system and are schelduled for a late 2010 release. More details to come as the date approaches.)

Sale control puts the shop keeper in the driver's seat.

• Create and manage specials on your timeline and schedule (determine when sales should begin and end and have them turn on and off automatically)
• Manage landing page content including population frequency of items
• Provide a constant rotation of eye catching graphics
• Emphasize what is important to you and your shoppers with eash and absolution
• Tailor sales and specials to help move overstock and increase turn over

Sales control is an on going discussion between your business and Interzone. Our dedication to our clients and our trade is what puts you in the driver's seat. We beleive in customer satisfaction! We want to solve your technology needs and deliver the E-Commerce site you dream about!

Captchas are a great way to discuss the online experience. Too many or too difficult of a form submission requirement can deter use and ultimately decrease sales. Instead of imposing harsh methods, we try to find ways to make every visit worthwhile while also keeping unwanted visitor (bots/spammers) out.

As we find better methods and gain insight into how our shop keepers and their shoppers respond to various experiences, we inturn invest this knowledge back into all of our websites keeping your site up to date with the best and most current versions of features and functionality. Captchas are only the tip of the iceberg on this topic.

We are sensitive to user interfaces on all sides of the site including load time, gallery presentation, social network integration and anywhere else our digital travels take us. Along the way, Interzone is honored to learn a little more about your business. We take great pride in helping all of our customers get more out of the web and encourage you to learn more and keep questions coming!